I build things, question everything, and chase the aha moment.

I'm mvrckhckr.

The life I'm building is proof that you don't have to choose one thing. Just choose to back yourself, fully.

I strive to create across too many domains for a single bio: software, photography, music, poetry, marketing, mentalism, philosophy, business, AI, and more. I get bored easily and unreasonably curious even faster. I've created 44 performances for a hit TV series (The Chosen One/The Successor), built a very profitable coupon business before most people had heard of Groupon, invented a credit card fraud solution that's still ahead of the market twenty years later, designed and directed mystery entertainment shows, and shipped more projects than I can easily count.

The thread connecting all of it is one thing: I discover insights and create aha moments, for myself and for others. Whether I'm writing code, creating an image, writing words, or questioning a business (or any other) assumption, I'm hunting for that flash of clarity where something clicks.

My operating principles are simple:

• The answer is always a new question.
• Whistle your own tune, and dance to it.

I started early. As a small child, I reverse-engineered a Jacob's Ladder toy through stubborn trial and error, ignoring guests visiting my home, and frustration, refusing to stop until I understood how it worked and could build one myself. That pattern (see something, need to understand it, recreate it my own way) never changed. It just found new materials.

By my teens, I was working as a software developer (never finished school), performing and selling magic tricks I'd made, and self-studying everything from philosophy to photography. I've since been a management consultant, a successful serial startup founder (mobile application platform, children's books publishing and retailing, logistics and delivery, e-commerce, marketing agency, wine retailing, and many more), a creative mind for live television, a DJ, a marketing strategist, an inventor, to name a few. Often several of these at once, and always on my own terms.

People who study this sort of thing call it being a "Scanner", "multipotentialite", or "renaissance man". Someone whose energy comes from learning, discovering, and creating, and who moves on once they've cracked the puzzle. I've tried picking one thing, multiple times, it never worked. I prefer the word maverick. Not because I'm contrarian for the sport of it, but because I value my own judgment, question conventions and authority, and would rather find a surprising reason something is right than accept the obvious one unchallenged.

Getting to the essence of an idea is something I'm good at. Ditch the fluff and get to what actually matters, and then look at it from an angle no one has tried yet. I do this for my own projects, in conversations, on stage, and in quiet one-on-one sessions where a single reframe changes everything. It's my version of magic: an intellectual sleight of hand that turns confusion into clarity.

My work (and life) is built around my unique abilities. I ship experiments and products, leaning into building fast, learning faster, and moving on. I create poetry, photographs, etc., as different expressions of the same impulse: to capture a sense of life and put it where someone else can use it, feel it. I consult and mentor rarely, usually when I believe I can deliver a genuine transformation, not incremental advice. And I write, articulating and sharing my thoughts and insights.

I'm not interested in being the expert in one field. I'm interested in being surprised, finding what I didn't expect. My throughline isn't a single topic. It's me: the curiosity, the pattern recognition across domains, the willingness to ask "why?" one more time than is comfortable, and then follow it with "why not?"

If you resonate with any of this, if you've ever been told to "just pick one thing and stick with it" and something inside you recoiled, you might be wired the same way.

Conclusions you're meant to take on trust. Mine included.

An answer you never thought through isn't wrong. It's unverified. Someone credible said it, so you carry it, without knowing whether it holds. Most of what you believe about your work (and life) probably arrived that way.

Go through it yourself, and it becomes yours. Sometimes you'll land on exactly what you were handed, but even then you'll often come out with something you didn't expect.

I'll tell you what I think, and why, and usually hand you a tool to run it on your own situation. Agree with me, and it's yours. Disagree, and it's yours. Either way, you leave with something you own.