Become a Luxury Without Sacrificing Leverage
How to monetize your expertise by rationing your attention, the one thing that runs out, while everything you've made keeps reaching more people. Patrick Mc...
Articles tagged "Marketing"
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Your Quality Drops. Your Odds of a Hit Go Up.
You're shipping more with AI and at least half of it can feel like slop. That feeling is correct, and it's also the reason your odds of a hit just went up. ...
Part of the “Getting Past Your Own Reasons Not to Ship” series -
Every Metric Is Green. The Customer Is Lost.
Every metric across every team is green, and the customer still feels like nobody's listening. A customer emails support about a billing question. While the...
Part of the “Finding and Hearing Your Customer” series -
Your Signups Are Lying to You
A hundred signups and zero paying users. The answer is in a question you haven't asked yet. You've been staring at this number for days. Already planning fi...
Part of the “From Market Entry to First Conversion” series -
Your Users Need Two Aha Moments (You're Probably Only Building One)
You're polishing the experience inside your product. But the moment that decides whether anyone tries it already passed. Picture a founder scrolling through...
Part of the “From Market Entry to First Conversion” series -
Pay per result might be the unit test for pricing AI SaaS (With free tool)
Most SaaS pricing advice treats software like a place I rent. I pay for access, and the bill barely changes whether I visit twice a month or live in it. AI s...
Part of the “Pricing AI Work: From Token Bills to Captured Value” series -
The New Bottleneck
For fifteen years, the startup world had a favorite mantra. Scott Adams put it most directly: "Ideas are worthless. Execution is everything." Derek Sivers tu...
Part of the “The AI-Era Product Strategy Reading Path” series