The Whose-Move Test: A Framework for Market Readiness
The Whose-Move Test is a simple diagnostic for distinguishing between a market that is crowded (workable) and one that is premature (not workable yet). It wa...
Knowledge topic
Idea Validation
4 published knowledge pages on Idea Validation.
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Idea Validation -
Idea Validation Runway Crowds vs. Revenue Crowds: When Competition Does Not Validate a Market
Seeing a dozen competitors in a space feels like proof the market is real. Usually it is. But a crowd validates a market only when the crowd lives on revenue...
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Idea Validation Build a Clock: Forced Deadlines for Idea Validation
When a business has a natural expiration, like a daily deal that disappears at midnight, the market delivers its verdict fast. You cannot fall in love with y...
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Idea Validation The Duct Tape Test: Finding Demand in Workarounds
Why Workarounds Beat Wishes and ComplaintsCommunity signals form a hierarchy. Wishes ("someone should build X") cost zero effort and mean almost nothing. Com...